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Session

Case Study

Tuesday, July 01

09:00 AM - 09:29 AM

Live in San Francisco

Less Details

This hands-on session will explore the process and the key challenges and opportunities in developing features for smart AI assistants in cars. As the automotive industry adopts AI, voice assistants must seamlessly integrate with the in-car experience while prioritizing safety, personalization, and usability. We will discuss product-focused challenges, including the integration of LLMs, natural language understanding, and more. Additionally, we’ll explore strategies for continuous feature improvement. Attendees will gain practical insights into building innovative, user-centric in-car AI systems that enhance the driving experience and align with both business and customer needs.

In this talk, you will:

  • Learn how to develop AI assistants that enhance the in-car experience while prioritizing safety, usability, and personalization
  • Discover the complexities of integrating large language models and natural language understanding, including accuracy, efficiency, and real-world application
  • Gain insights on refining AI features through iterative updates, user feedback, and data-driven enhancements to align with business and customer needs
Presentation

Speaker

Olga Khryapchenkova

Lead Experience Manager – AI Voice Assistant, NIO

Olga serves as a Product Manager for NIO's in-vehicle AI system - the voice assistant NOMI. Relying upon her background in research, product localization, as well as speech dialog development, she enjoys creating advanced voice user experiences. For her, crafting a good technology is about understanding people who use it, and building blocks of a voice assistant (automatic speech recognition, natural language understanding, speech dialog development, text generation, speech synthesis and much more) are bricks needed to create a truly safe, meaningful and joyful car environment. Collaborating with UX researchers, UXUI designers, development teams and other stakeholders, she helps NIO find out which features are needed and how to best deliver them, leveraging different interfaces (VUI, GUI, emotional interface).

The Pop in Your Job – What drives you? Why do you love your job?
As a product manager for AI, I truly enjoy collaborating with both technical and non-technical stakeholders. I focus on transforming insights from UX research and user feedback into actionable features while monitoring user engagement to optimize product performance. I also stay up-to-date with AI market and AI governance developments. My goal is to deliver AI solutions that align with user needs and business objectives, driving innovation and maintaining a user-centric approach throughout the product lifecycle.

Company

NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a joyful lifestyle. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users. NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS. NIO’s product portfolio consists of the ES8, a six-seater smart electric flagship SUV, the ES7 (or the EL7), a mid-large five-seater smart electric SUV, the ES6, a five-seater all-round smart electric SUV, the EC7, a five-seater smart electric flagship coupe SUV, the EC6, a five-seater smart electric coupe SUV, the ET7, a smart electric flagship sedan, and the ET5, a mid-size smart electric sedan.

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