Chuck Brokish is Director of Automotive Business Development at Green Hills Software. He has over 30 years of experience in the embedded systems, in areas of mobile communications, automotive active noise control, infotainment, ADAS, and V2X. He has been working on embedded security for over 25 years. Chuck is a registered Professional Engineer, has been active on advisory councils and industry forums and standards committees including ISO, SAE, IEEE, MIPI, and Global Platform. He has patents in the areas of Secure Processor design, Real‐time Debug, Active Noise Control, and DSP architecture.